Fashion jewellery brand APM Monaco is about to list on the Hong Kong Stock Exchange, and the prospectus reveals a number of eye-catching details. The brand will be inspired by the fashion of Monaco and the leisurely lifestyle of the south of France. Its history can be traced back to 1982, when Philippe Prette started his first jewellery business.
The prospectus shows that the company's largest shareholder is the founding family, of which founder Philippe Prette owns more than 60% of the shares in APM Limited. His wife, Mrs Kika Prette, and his son, Louis Prette, also hold some shares.
In addition, the well-known private equity investment institution TPG Capital, the European private equity investment company TRAIL and China International Capital Corporation (invested through Synergy Investment) are also shareholders in the company, with a total shareholding of approximately 29.75%.
The global luxury fashion market in which APM Monaco operates has experienced rapid sales growth in recent years, particularly in the Chinese market. The prospectus quotes a Frost & Sullivan report as saying that sales in the Chinese market have shown strong growth momentum, injecting new vitality into the global luxury goods market.
Despite the impact of the COVID-19 epidemic in 2020, APM Monaco's sales and gross profit still achieved slight growth. The company's gross profit margin remains stable at over 76% and consumers in mainland China contribute more than half of the company's revenue.
APM Monaco's listing plan has been well received by the market, and its high quality products and solid financial performance have instilled confidence in investors. With the continued expansion of the Chinese market and the steady growth of its global business, the brand is expected to achieve greater success in the international market.
